- Main Color
-
- CU Purple
- Pantone 267c Process C80 M90 Screen R117 G20 B133
- CU Green
- Pantone 368c Process C55 Y95 Screen R157 G201 B42
- Introduction of CU
- Merchandises
- Services
- Stores
- CU Membership
- Master Franchise
Brand Story
- About CU
- Brand Story
About US
CU is the industry leading 24/7 convenience store in Korea.
CU’s 12,000+ franchise stores are with you anywhere throughout the country and bring freshness everyday through a fresh and interesting assortment. Find all your needs and wants in CU.
Fresh & Refresh, CU
Refresh your daily life with our freshness.
CU is always with you as you start off the day, take a break in between, and refresh for the next day.
- Average Number of CU
Customers per month Reaches 
million
This is equivalent to every resident of Korea visiting CU more than once every month. CU tries to make the customer’s valuable day a better day at the most convenient location
Brand Story
Refresh with ourfreshness
CU is a place where you can take a break, find comfort and refresh your time.
Beyond simple daily necessity items and services, CU strives to provide a daily
life platform for recharging and reinvigoration the day.
Refresh your everyday with CU
- 1) Enjoy the delightful experience of starting and finishing your day with CU through
out superior quality and valuable service - 2) CU is always nearby, ready to provide you with the best products and quality
services.
- PURPLE :
- cherished and precious
- GREEN :
- new and fresh
Introduction to BI
Slogan
Color Palette
- Sub Color
-
- CU Lime
- CU Dark Beige
- CU Gray
- CU Light Beige
Color Palette
CU, the New Transformation
of the Leading Convenience
Store in Korea
of the Leading Convenience
Store in Korea
CU intends to be the 21st century convenience store, and is a new model for a convenience store that was created byBGretailbased on its 22years of expertise in order to proactively meet the needs of our customers. CU aims to be a daily life platform for recharging and reinvigoration the day with our fresh products and consumer-oriented services under the motto: ‘Fresh & Refresh’.
Differentiation of CU
- Differentiation of CU
- Various Conveniences for Daily Life Provided Quickly and Comfortably
- Special Benefits for Members Using CU Membership Card
- CU Gift Card Launched, a First In the CVS Market
- Provision of Quality Merchandise Based on Rigorous Quality Management
You are the center of CU.
CU provides a new paradigm from the perspective of our customers in all aspects of merchandise, services, displays, etc. CU will open up a bright future for Korean-style convenience stores in the 21st century, creating new and pleasant experiences and fresh impressions.
-
CU, the Transformed CVS
-
A Resting Place for Daily Life
(CU 올림픽광장점) -
Cafe Style
(CU Olympic Plaza Branch)